Science Journals RSS Feeds
Sponsored Links
Recent Comments

    How marketers can shape customer sentiment during events

    Researchers from University of Tennessee, IESEG School of Management, and Georgia State University published a new paper in the Journal of Marketing that investigates the role of firms’ customer engagement initiatives in social media and analyzes how firms seek to influence digital sentiment by shaping customers’ experiential interactions. …read more

    Source:: Physorg Latest

          

    Sponsored Links
    Archives

    Copyright © 2013. All Rights Reserved.